Rusty Crossland is a dynamic leader, seasoned entrepreneur, and a pioneer in the financial services industry. With over 50 years of experience, Rusty played a pivotal role in helping build one of the most successful companies of its kind, under the guidance and mentorship of the legendary Art Williams. A former high school teacher and coach, Rusty made the transition into financial services with a passion for empowering individuals from all walks of life to achieve financial independence.A lifelong student of leadership, Rusty has drawn inspiration from his mentor, Art Williams, as well as other iconic figures such as Simon Sinek, John Wooden, and Nick Saban. His career has been defined by an unwavering commitment to building teams, fostering relationships, and creating opportunities for people who often felt overlooked by traditional corporate structures.

Rusty is a devoted husband, father, and mentor to countless individuals. Through his personal journey and experiences, he shares practical, timeless advice for those seeking to make an impact—both in business and in life.